Stay up to date on app experience news
Leading Apps use Purchasely to design user journeys and increase conversion, engagement and retention across the lifecycle.
Onboarding is the moment that decides whether a user sticks around or churns, we broke down 8 standout flows (TikTok, Wise, Nike, and more) to find the patterns behind onboarding that actually converts
L'Équipe turned its app into a growth engine, driving +70% subscription revenue in 9 months by putting experimentation in marketing's hands with Purchasely
10 Best In-App Analytics Tools 2023
App Store : How to get rejected, thanks to In-App Purchase?
Family sharing In-App Purchase: principles and recommendations
App Store prices: decrease in all territories that use Euro currency
EdTech and language-learning: 10 insights from Babbel & Duolingo
The Complete Guide to Subscription Business Models in 2022
8 App Onboarding Flows that Actually Convert
Onboarding is the moment that decides whether a user sticks around or churns, we broke down 8 standout flows (TikTok, Wise, Nike, and more) to find the patterns behind onboarding that actually converts
Growing its subscription revenue +70%: L'Équipe's winning bet
L'Équipe turned its app into a growth engine, driving +70% subscription revenue in 9 months by putting experimentation in marketing's hands with Purchasely
Increasing MRR by 85% against free competitors: TomTom's experiment-led playbook
TomTom GO Navigation grew MRR by 85% by replacing release-cycle-bound testing with Purchasely's no-code A/B testing platform, running 90+ experiments across onboarding, pricing, and retention in four quarters. Discover how the team turned experimentation into a growth engine against free, pre-installed competitors like Google Maps
Enhancing User Experience through Personalization
This case study explores how app personalization can significantly improve user engagement.